Digital marketing Digital marketing, also known as online marketing, is the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online platforms, including search engines, social media, email, websites, and mobile apps, to reach and engage with the target audience. Digital marketing offers businesses the opportunity to connect with potential customers in a highly targeted and measurable way. Here are some key components and strategies within digital marketing: 1. Search Engine Optimization (SEO): SEO focuses on optimizing websites to improve their visibility in search engine results. It involves techniques like keyword research, on-page optimization, link building, and technical optimizations to increase organic (non-paid) traffic. 2. Pay-per-Click Advertising (PPC): PPC campaigns, such as Google Ads or Bing Ads, allow businesses to display their ads in search engine results or on other websites. Advertisers pay a ...